Billions a year is their entire advertising budget, and a lot of it is print & TV advertising which is orders of magnitude more expensive than web. Not saying I agree with that either (I wish all advertising would just die in a fire), but it’s not as bad as the above.
The comment I was criticising claimed they were spending millions a month on FB & Insta only, which seems astronomical and raises some concerns about whether the product provides any value at all.
> raises some concerns about whether the product provides any value at all.
How? Spending on fb/insta is no different than print & tv. Air BnB ads are probably 5x as effective on FB than on a billboard, how does that say anything about their product?
Print & TV ads don’t stalk me everywhere I go nor steal my personal information so I don’t mind. They are also vetted by the publisher to weed out bad actors so there’s a low risk of scamming.
Vetting by the publisher at least sets a minimum bar that isn’t there with web.
I don’t see obvious scams, phishing or malware being advertised on TV or print, but I saw a lot of them back when I was on Facebook, and even reporting them didn’t do anything.
The comment I was criticising claimed they were spending millions a month on FB & Insta only, which seems astronomical and raises some concerns about whether the product provides any value at all.