Probably because Bitbucket is a terrible product. It has the worst interface of the group, and less-than-minimal support for pull requests (comments disappear when unrelated changes are made, aren’t easy to browse, aren’t related to a review; only options are approve and permanently close; code expansion doesn’t work past a certain point, and doesn’t work at all if the pull request comes from a repo you don’t have access to even though you could just merge the pull request and get it).
Also required users making private forks of paid-for organization private repos to pay again to give access to all team members at once last time I used it, but I guess that’s not relevant for open-source migration.
I would argue that Atlassian has better rapport with engineering manager types. Their products integrate and bundle quite nicely which is compelling for many organizations. As a dev, I'm not a fan of their UX but I've known quite a few PMs that are JIRA masters and love the fully integrated solutions Atlassian offers.
Does Atlassian have better rapport with the businessy set that often makes purchasing decisions? Yes.
Better rapport with developers? Probably not.
(and, FWIW, we use Bitbucket/Jira and honestly I'm fine with them - their updates just tend to be full of the annoying things a bad PHB would love and light on the things developers care about)