I'm genuinely curious myself. What little I've read of it made it seem like a sensationalized account of how young women in college are imagined to behave, as per an out-of-touch old man.
He supposedly did a lot of research on just how the hook-up culture on campuses worked. (Don't mean that cynically or suggestively--just that he always worked hard for his source material.)
I read this while in college, and it was, well, horrible. The characters were terrible and unbelievable. Maybe 50 years on it will be something of a good intro to college life in the 2000s, but I disliked it.