I understand that. My point being that, at least for "mobile distraction device", Apple does in fact have a tiered, price-discriminating (in the economic sense) set of products.
There's also the used-device market, as noted by another reader. I'd considered making that point as well, though uncharacteristically for me I decided to focus on a single thread.
And, actually, it does have a tiered presence: iPad, iPhone, iPod, Shuffle. I'm not sure how many of those remain extant.
The goal would be staving off encroachment from below.