If you like your name then I wouldn't switch. Techniche is not that common a search term and as you start to get more traffic and mentions, you should be able to overcome it quickly.
In our case, "cardio" is a very common search term. Also, we didn't like our name for the other reasons given (hard to pronounce, doesn't say what we do, not memorable).
Thanks for the encouragement. Yes, I like it, and think I'll stick with it. I can defiantly see why your former name could have problems in search, and it turns out that Techniche is a tech conference in India this year ... who knew? So hey, should work itself out over time.
In our case, "cardio" is a very common search term. Also, we didn't like our name for the other reasons given (hard to pronounce, doesn't say what we do, not memorable).