Unless this is a $20 a month cheapie app, the Customer acquisition process should begin before you've even started building. Otherwise, how do you know if anyone even wants your product? By now you should've already talked to potential clients about what it actually is that your product hopes to achieve, and already have their indication that they'd be interested in buying it.
How can you be building to a target that you haven't spoken to yet?
Cold calling is going to be a hit and miss affair at the best of times, it's even harder when you're trying to pitch a product that no one's ever heard of.
The best thing I think you can do is pound the pavement. There'd be dozens of schools in your immediate area; organise a meeting and see them personally for a demo. It'll be time consuming, but at least you will have their undivided attention.
How can you be building to a target that you haven't spoken to yet?
Cold calling is going to be a hit and miss affair at the best of times, it's even harder when you're trying to pitch a product that no one's ever heard of.
The best thing I think you can do is pound the pavement. There'd be dozens of schools in your immediate area; organise a meeting and see them personally for a demo. It'll be time consuming, but at least you will have their undivided attention.