Edit: Apparently I was wrong, they still paid a bunch of bankers for advice, but technically they aren't making anything by skimming off the top like most IPOs.
I think nothing.
It's a direct sale, so the insiders (including the employees, not just the execs) get to sell however many shares they want directly to public shareholders.
So the company doesn't make any money either, just the shareholders. I suppose at some point the company itself could sell shares, and then maybe a banker would get involved, but since it would already be publicly listed, I'm not sure they'd have to be.
Interesting, is this just to let shareholders cash out? Im surprised they would do this without making any (or at least a little) money on it given the track record. Seems risky when they are still beholden to the lables for the most part.
I think nothing.
It's a direct sale, so the insiders (including the employees, not just the execs) get to sell however many shares they want directly to public shareholders.
So the company doesn't make any money either, just the shareholders. I suppose at some point the company itself could sell shares, and then maybe a banker would get involved, but since it would already be publicly listed, I'm not sure they'd have to be.