I just don't think that's a meaningful distinction. There's no distinct line between "company that hosts all your data but doesn't analyze it" and "company that does data analytics on your data". It's a gradient, there are all kinds of companies that fit on that gradient, and it's weird to lambast people for using those companies as if it's a technical choice, when what we really want is people making good choices about the data protections their providers have in place.

AWS even has analytics products that require access to your data. I generally trust those more than sketchy analytics companies, but it's entirely because of the contractual protections AWS has in place, not because they're inherently different.