I can't tell which you loathe more- SEO or a real business model reselling actual products.

This is an article someone who created a very successful startup at a young age by "hacking" the traditional clothing value chain and business model.

This is exactly hacker news. If it doesn't strike your fancy, there's an article about pants that I'm sure you would enjoy more right over there <--.

It's hard to say which I loathe more. Perhaps what I loathe the most is that the startup atmosphere and the skills that one acquires in tech allow you to do incredible things and make the world better (or at least cooler), but here's something that adds friction to the world economy.

If by "hacking the traditional value chain and business model", you mean cloning another company's site and calling it his own.

I agree. This type of SEO business is nothing new and mainly monetizes naivete of web users. It does not add real value to the world.

He connects sellers and buyers, just like a grocery store does.

He gives business to t-shirts producers who wouldn't necessarily be able to chose what t-shirts to make, to market them, charge for them, etc. And he helps buyers by giving them a convenient way to order and pay for t-shirts.