If a Spotify competitor started out today with zero advertising it would never make it - how would you hear about it?
I can remember when one of the killer advantages of online retail vs B&M was that in the former you didn't need to spend any dollars on TV and magazine and billboard advertising - word of mouth was sufficient. So I think that they would be fine.
I can remember when one of the killer advantages of online retail vs B&M was that in the former you didn't need to spend any dollars on TV and magazine and billboard advertising - word of mouth was sufficient. So I think that they would be fine.