I get the point, but what's the solution exactly then? The fundamental problem lies in how ads industry works and how the psychology of ads work. Given Google owns one of the largest ad platform, it has the "power" to decide how an ad should be displayed, right? Because of conflict of interest, then what is the solution? Every problem has to have some solution. The argument here and above is driving us into a circle - no one knows, so Google is the "obvious" choice. I don't want to see ads myself, tbh, and this announcement doesn't really make a big difference anyway, but I am specifically asking if not Google, who and what's next?