> Oh, and since I'm commenting now, I will add that I also feel no attachment to the IKEA crap I assemble and the eponymous "effect" probably does exist, but should have been named differently.
The effect doesn't really mean that you are going to attach a lot of value to a 9-dollar table you mounted yourself. It means you're going to attach more value to it than if you had bought the same table already assembled.
The effect doesn't really mean that you are going to attach a lot of value to a 9-dollar table you mounted yourself. It means you're going to attach more value to it than if you had bought the same table already assembled.