An informational question about "reputation": the way the big email providers and spam filters figure out whether my emails, or yours, are good or bad.
Does sending text/plain email, with its inability to put in the usual tracking junk like 0x0 pixels, hurt reputation by losing the ability to tell who opened the email?
I've been sending plain text transactional emails (via sendgrid) for years and I've never been dinged for this. I'm talking about welcome, password reset, "you changed your phone number," and that kind of stuff. (I figure the recipient benefits from opening the email as much as I do, so they'll open it.) Plus it's easier to get the job done without the need for designing and testing email templates.
But is email that can't track open rates sustainable going forward? Or will antispam algorithms start distrusting email with "zero" open rates?
There's probably something I don't understand about this. I am seriously looking for information.
Sending emails with no design doesn't mean you send it as plain text. You can still send the HTML version, simply without any markup or styles, and add the tracking stuff there. I think the author is talking more about how it looks rather if it's really plain text email or not.
Does sending text/plain email, with its inability to put in the usual tracking junk like 0x0 pixels, hurt reputation by losing the ability to tell who opened the email?
I've been sending plain text transactional emails (via sendgrid) for years and I've never been dinged for this. I'm talking about welcome, password reset, "you changed your phone number," and that kind of stuff. (I figure the recipient benefits from opening the email as much as I do, so they'll open it.) Plus it's easier to get the job done without the need for designing and testing email templates.
But is email that can't track open rates sustainable going forward? Or will antispam algorithms start distrusting email with "zero" open rates?
There's probably something I don't understand about this. I am seriously looking for information.