How you take funds for your campaign is configurable. The projects which took USD raised millions more than the projects which took various cryptocurrencies at the time of funding. The upside of having a smart contract 'guarantee' your funds was outweighed by the downside of drop-off in getting your potential customers to acquire and pay you using an obscure financial instrument.
He is saying that more people are used to USD than cryptocurrencies. If you have two companies, one which uses a "donate here in USD" button and one which has a "donate using Ethereum smart contracts", the donations for the first one will drown the second so the second will look like a failure by comparison.
I have.
How you take funds for your campaign is configurable. The projects which took USD raised millions more than the projects which took various cryptocurrencies at the time of funding. The upside of having a smart contract 'guarantee' your funds was outweighed by the downside of drop-off in getting your potential customers to acquire and pay you using an obscure financial instrument.
This looks to be changing.