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I call it wankerisation. That is, a place, location or destination has become overwhelmed with wankers.

"I don't go to that bar anymore, it's too wankerised."

"I don't visit Facebook anymore, it's become wankerised."

"The neighbourhood is too wankerised, I can't afford to live there."



For communities and interests, I usually call it simply "getting mainstream", and the invaders "general population".




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