And yet as an agricultural company, almost every person on earth is touched by their products or intellectual property. Regular people don't care but 7 billion potential and unaware users of their products might...

The question is - does "7 billion potential and unaware users" becoming aware affects their bottom-line? If it doesn't, then they probably won't care.

I'm not saying it is good, but that's how things work. That's e.g. why boycotts generally don't work.