Given that Facebook is absorbing their userbase from every angle, literally, by implementing Stories in practically every app under the Facebook umbrella (WhatsApp, Facebook, Messenger, Instagram), that's a year of not having something differentiating to compete with.
Granted, Facebook can hit back pretty easily since they've got mapping down in Instagram and Facebook itself, but hey, it stands out.
Given that Facebook is absorbing their userbase from every angle, literally, by implementing Stories in practically every app under the Facebook umbrella (WhatsApp, Facebook, Messenger, Instagram), that's a year of not having something differentiating to compete with.
Granted, Facebook can hit back pretty easily since they've got mapping down in Instagram and Facebook itself, but hey, it stands out.