I recently saw Ken Bone tweet "Savage" in a serious context. It's funny how fast 'youth'/'urban' culture is being swallowed up by mainstream typically out-of-touch demographics.
But I guess it's all part of this obsession with authenticity recently. This puts a lot of pressure on the youth to adapt quickly and develop new slang.
Not sure I feel comfortable with this development though. I'd rather be okay with big corporate marketing firms not being lame by using old slang, focusing on interesting but neutral copy, rather than them constantly keeping up with the latest slang and memes to seem in touch with 'millennials'.
They should know how defeating this feels to people 'in the know' aka people who pioneer what is cool.
I recently saw Ken Bone tweet "Savage" in a serious context. It's funny how fast 'youth'/'urban' culture is being swallowed up by mainstream typically out-of-touch demographics.
But I guess it's all part of this obsession with authenticity recently. This puts a lot of pressure on the youth to adapt quickly and develop new slang.
Not sure I feel comfortable with this development though. I'd rather be okay with big corporate marketing firms not being lame by using old slang, focusing on interesting but neutral copy, rather than them constantly keeping up with the latest slang and memes to seem in touch with 'millennials'.
They should know how defeating this feels to people 'in the know' aka people who pioneer what is cool.