I don't know if the mention was intentional or not, but Goggles is actually dead as a product. They removed it from the iOS app, and the android app is not supported, while staying in the store.
In this respect, as the GP says, image search is currently the best option
Goggles (the concept) isn't dead. They moved the functionality into Google Assistant so you didn't need the app. Just hold down the home button so it takes a picture of the camera view.
Huh, I had no idea. An Easter egg, almost, as I've never seen this mentioned by Google.
It works ok, send pretty beta right now. I pointed my camera at a business card and pressed the home button. Google Assistant appeared and I asked it to tell me about what was on my screen. It noticed one piece of the address, and brought up a listing for that general area, but there was no way to further inquire into any of the rest of the card.
Sorry, I should have been more clear. It's moved into the "now on tap" feature, which now links to Google Assistant. You're right though, if you ask what's in your screen it has the same effect.