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I winced at the name from associating it with the skin disease Hives (Urticaria) [1].

For when you're exploring rebranding - I'd recommend looking at AppAnnie [2] and their previous branding [3] for some inspiration. I'd imagine a similar brand would work well exceedingly well for an employee facing office management platform.

[1]: https://en.wikipedia.org/wiki/Hives

[2]: https://www.appannie.com

[3]: https://tctechcrunch2011.files.wordpress.com/2016/01/screen-...



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