Well, they started them, by not wanting to play ball.
And since I expect someone to post Jonathan Schwartz public comment commending them, here goes what Gosling had to say about it.
"We were all really disturbed, even Jonathan just decided to put on a happy face and tried to turn lemons into lemonade, which annoyed a lot of folks at Sun."
Companies like IBM, Atego, Aicas, MicroEJ, Excelsior, ARM among many others, never had known issues dealing with either Sun or Oracle licenses, while providing their own Java compilation chains and hardware specific APIs.
It feels like a no-brainer for them to want straightforward usage with, say, Python. Is it really a performance thing?