"Yes, Snapchat reached out to us for a particularly good ad spot at a discounted price" would be highly interesting.

"Snapchat? Do they accept advertising?" would be quite illuminating as to the situation at hand.

The NRA is either a bogeyman posited by Snapchat as a hook for the hard sell, or they're an unwitting co-conspirator, or they're just a buzzword to grease the skids on this article. It would be informative to know which, and if the news is supposed to inform, then I can't see how there's any harm in reaching out.