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Hmm, other than a communication blunder I don't see the foul here? I don't know how Snapchat advertising works internally, but if the NRA is a known purchaser of advertising, and can choose to target its ads in specific content segments it would seem like Everytown might want to be warned that leaving their ad segments unclaimed means the NRA claiming them is a possibility. Even if the ads get assigned randomly or through some sort of automated process you'd still think a good client relationship manager would want to give his or her (prospective) client a heads up that an NRA ad in their time slot is possible, no? Imagine if he had said nothing, and then the NRA _did_ run ads in the Everytown slot? Would that have been better? If I was Everytown I'd be angry at Snapchat for not warning me that this was a possibility. As far as I can tell, Saliterman did his job, his job just happens to have intersected with an emotional flash point, and is by nature manipulative.

Now, how someone got to his professional level without knowing how to handle this conversation more tactfully is beyond me. And further if he was trying to convince them this was a possibility when it _wasn't_, or some other nefarious ploy then sure - let's jump on the outrage bandwagon, but from that article? Nothing to see here.



Editorial is supposed never to communicate with advertising so that the latter can't influence the former.




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