I'm semi-technical, in that I can't code anything functional from scratch, but I can do a bunch of development related tasks, including write CSS, manage the server (SSH, virtualmin, whatever), poke around the SQL database to add/edit fields and rows, create graphics/icons/logos, etc.

I also take care of most of the business, promotional, "everything else" issues. I would say part of my job is being the coder's lackey, if my partner needs php libraries installed, I'll ticket our server admin. If he needs a feature tested and broken in 5 browsers, that'll be me. I suppose my job is to help make it easier for him to put out code at a higher productivity rate.

A challenge I would say is not having anything to do while he hacks away, which is a lot of the time for early startups. Can't really start promoting or start new initiatives, but theres always something to do, its just a matter of figuring out what.

I'm largely non-technical. Written maybe a total of 50 lines of PHP and consider myself knowledgeable about but unable to personally execute 90%+ of engineering/development work.

The challenge was primarily that I had an underperforming technical/engineering team until we hired a professional, experienced VP of Engineering last year (which has made a huge difference).

My advice - get a technical co-founder or early CTO/VP Eng that is immensely technical and totally dedicated. Many on here have described the weakness of having great code and great software with no marketing channel - the other side is just as painful.

I was a management accountant prior to starting my company - as non-tech as you could get.

I co-founded with an engineer, so it was always a clear cut - I did sales, marketing, finance, he did engineering, we both did product.

No huge issues, I rely on engineering, but I now rely on sales and marketing, and all the other functions.

I considered learning to code at the start, but really you need divide the tasks and stick with what you are good at.

Thought you meant founders with a non-tech product/service/field, which might also be an interesting survey.

There are plenty of successful non-technical founders but almost all of them have a technical co-founder or partner. If you don't have one today, the sooner you can find a good technical partner with a vested interest in your company the better off you will be.

I'm a non technical founder and its a huge challenge. I think the biggest issue was finding a programmer as dedicated as I was. The internet doesn't close on weekends, if issues come up, we need to respond asap!

For my latest startup, I teamed up with a programmer. It is super-tough to have a software app without a technical co-founder.

I was computer science major in college, but now I can hack but not code. My main role is product development, so a coding background is helpful. I know enough to attract good tech talent -- which is critical. Good luck!

I'm non technical, but I am a designer, so I can definitely hold my own. I am finding it pretty difficult to find a technical cofounder.