This predates #DeleteUber, and it's not only limited to the Bay Area. I've also observed this in Seattle, NYC, DC, Chicago, and to a lesser extent in LA.
The perception is closely tied to what people hear from drivers, constant negative media coverage, and being recognized as the epitome of a douchey tech company. Those three things combine to make using Uber distinctly un-cool in the eyes of many users. (Note that folks will use it anyway, but not talk about it.)
The perception is closely tied to what people hear from drivers, constant negative media coverage, and being recognized as the epitome of a douchey tech company. Those three things combine to make using Uber distinctly un-cool in the eyes of many users. (Note that folks will use it anyway, but not talk about it.)