Just to be another anecdotal data point, I am a white male iOS engineer with tons of experience on top-grossing apps. I live a few miles from Uber's new building in Oakland. But I would never consider working for them because of stories like this and others. This kind of behavior doesn't just cost them good hires among women and minorities. Having a toxic culture makes it hard to hire any decent people, and if only toxic people will agree to work there, it will just perpetuate things.
Maybe they don't care now, they're growing, they're sitting on big piles of cash, they can afford to be assholes if they want. Our culture regrettably gives them that option, even rewards for it sometimes. But companies ossify as they grow, disruptors become entrenched and it takes a long, long time to shake a reputation like this. They've created a new market but they're not entitled to it forever.
Maybe they don't care now, they're growing, they're sitting on big piles of cash, they can afford to be assholes if they want. Our culture regrettably gives them that option, even rewards for it sometimes. But companies ossify as they grow, disruptors become entrenched and it takes a long, long time to shake a reputation like this. They've created a new market but they're not entitled to it forever.