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What a great question. I find it's always the little things that do the trick!

Here are my top 2:

I have a simple motto: I aim to save my clients money. This can work in lots of different ways, shaving a day off development here or there, coming up with cheaper solutions, even outsourcing little tasks to UpWork or automating them via an existing web service.

#2: At the end of each week, I like to send a quick summary email. I got that tip from another freelancer. Even though clients have access to online project management, it gives them additional reassurance and they go into the weekend with a sense that you're doing good work on their behalf.



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