I always found it offensive that they used long deceased, mostly anti materialist socialists to peddle consumer electronics (as if mother Teresa would be using an ipad with her name etched in the back). They should have tried using a living legend without permission like Ralph Nader or Noam Chomsky and see how that went...
You seem to be mis-remembering the facts a little. The Think Different campaign was nearly 20 years ago (1997). If you look at the list of celebrities[1], almost all are/were not "anti materialist socialists."
The socialist leanings of the people used is incidental to what I was saying. I may not have stated myself well. For a productive conversation here, are you unclear on the position or do you fundamentally dispute it?
I have never gotten the impression the "Think Different" campaign claimed the depicted people would use the laptop; rather, that Apple's innovation is analogously innovative to... whoever. These are cultural allusions, not spokespeople.
I'm not a fan, but you're interpreting the campaign differently than I.
Sure, but if you verbalized what they were saying "Here's our spokesperson, Mahatma Gandhi" and they say, brought out some actor dressed as the guy telling you how great the iPhone 7 is at the keynote, most people would probably find that in terrible taste.
The ones with civil rights leaders were particularly offensive. Yes, lining up for a new laptop is just like apartheid and the march on Selma. I mean honestly, how garish and impertinent can you get.
