Something about the platform-centric world we're in now is that this sort of attack doesn't have the blocking power it once did: you can mirror your content on Twitter, FB, G+, etc. and cross-link so people can still read your stuff. This makes the "denial" part pretty watered down; it's a wonder people even bother with these sorts of attacks anymore for non-services (i.e., for regular media material like text, photos, etc.)

Of course, maybe the goal is to deny someone ad revenue, but that seems awfully low-status for such a high-profile attack: "Yeah, we really got 'em! Denied 'em AD REVENUE for a whole week!"