I'm confused. you seem very confident that facebooks video marketing is a lie, e... | Hacker News

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		alkjshdkfjasdf on Sept 23, 2016 \| parent \| context \| favorite \| on: Facebook Overestimated Key Video Metric for Two Ye... I'm confused. you seem very confident that facebooks video marketing is a lie, even while you admit being unable to attribute sales. I know multi-touch is hard, but doesn't that mean you should be less confident in your statements because the data is fuzzy?

jalk on Sept 23, 2016 [–]

He said that he used the avg view length on FB as a reason to choose that channel. If he had know that they didn't factor in <3 sec views he would perhaps not used that channel.

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