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If you deign to consider the possibility that providing the infrastructure and training to 10,200 people in dozens of sports in 200 countries on a 1bn annual budget might actually result in a higher level of overheads per competitor than training ~100 footballers at a single club with a $2bn annual budget, it becomes a bit more obvious why athletes get a smaller share of the pie in cash payments than participants in high profile team sports, even without the whole amateur ethos.

Funnily enough, a good friend of my brother's did spend 6-8 years of his life dedicating himself to getting ready for his first Olympics, going into debt in order to do so. Upon gaining a bronze medal he used the sponsorship windfall to cancel his debts and buy a house. I suspect if I suggested to him that the British Olympic team should have cut back on facilities or charged him for training and pushed him deeper into debt in order to ensure there was a moderate-sized lump sum waiting for him in the year he finally started being able to get money from commercial sources, I'd get a very weird look.



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