Anybody interested in any sport is already watching the world championship for that sport.
Journalists keeping track of the number of medals won by each country tells me that the Olympics is all about nationalism and has very little yo do with sports.
Not really. I dislike most events but I tune in for those that I like. All the marketing in the world isn't going to make me watch weightlifting, women's wrestling, dressage, synchronized swimming, etc. The Olympics works because its so varied. Single event tournaments don't remotely compare.
Anybody interested in any sport is already watching the world championship for that sport.
Journalists keeping track of the number of medals won by each country tells me that the Olympics is all about nationalism and has very little yo do with sports.