Yeah. But would you like it if Apple does the same? Because I bet they'll end up doing it sooner or later.

Yes, the company that is expending significant effort on (differential) privacy, end to end encryption, ad blocking (and just wrapped up their small, privacy-sensitive ad network)... is going to start hosting Pampers ads.

No, you didn't get it. They won't host ads, but they'll have to upload things on their servers to compete with Google in terms of features (both Google Photos, and Google Now) (of course, they'll still do it with the holier-than-thou attitude). It's not that they've never taken complete U-turns anyway.