See it as a switch in a railway track: something that gives you an option as to where to go.

That is way easier to remember than "Swedish Campground", which we only got because there otherwise would be too many apples on the screen (http://www.folklore.org/StoryView.py?story=Swedish_Campgroun... the Apple 2 had 'closed Apple' and 'open Apple'. See http://www.macworld.com/article/2867994/think-retro-open-app...)