For the longest time, Steve Jobs himself didn't use a Mac. He used a ThinkPad with NeXTStep. I guess that's not really competing, though.

To be fair though, Apple did give all their employees an iPhone when they came out.

That's a good question to pose to apple employees. I wonder if they can comment at all. :p But to their credit, as I discuss above, their loyalty is a big part of Apple's success.

Is that so? How about iTunes, QuickTime, WebObjects, BootCamp technologies? Apple surely knows that Windows is, and still is the most used OS. (And, I'm typing this from my MBP).