I sincerely hope that Nextcould embraces the C4 contract for community building. That would be IMHO the best way to create and grow a community that is truly open and will survive for a long time.
Excellent link, and thanks, but the branching thing is hardly touched on, other than a quick small paragraph that reads like "it's too hard for people to learn".
Disclaimer: I am one of those folks that left ownCloud for Nextcloud.