> You should, as early as practical, identify an actual human inside the mothership and convince them to like you.
This presumes humans will retain abilities to manage such decisions, or can manage them at scale in the future. If a company relies on an API for revenue, the best strategy is to have a backup for that API and then a backup for the backup API. A hope-and-a-prayer email address may or may not help retain an existing business relationship, which frankly all depends on the circumstances. Sometimes even a president can't get a company to do something if it is against policy or contrary to revenue.
Assuming connections to people are sufficient to head off changes in business models is a fallacious argument steeped in the idea that VC was a good idea for your company. The VC lead model is the cause of these type of problems, not people who are expected to simultaneously work 20 hour days and still have a life - which is where real connections are formed and retained.
There is always a human that can make decisions and override policies. If you don't find one of these, get his or her contact, and take them out to dinner as often as possible you're a fool.
source: I worked for a company that had / was part of my job to talk to a dedicated adwords account manager. Even google has such a thing. They can ok stuff for you that virtually nobody else gets and, in the event it's later judged noncompliant with policy, forwarding that email chain makes things ok. It also ended up being part of my job to take him out drinking in sf.
Also, your api & backup api is dumb. There is no alternative to facebook. There is no serious alternative to adwords. There is no alternative to google search. For many things, there is virtually no other retailer on the internet that matters besides amazon. That's reality.
This presumes humans will retain abilities to manage such decisions, or can manage them at scale in the future. If a company relies on an API for revenue, the best strategy is to have a backup for that API and then a backup for the backup API. A hope-and-a-prayer email address may or may not help retain an existing business relationship, which frankly all depends on the circumstances. Sometimes even a president can't get a company to do something if it is against policy or contrary to revenue.
Assuming connections to people are sufficient to head off changes in business models is a fallacious argument steeped in the idea that VC was a good idea for your company. The VC lead model is the cause of these type of problems, not people who are expected to simultaneously work 20 hour days and still have a life - which is where real connections are formed and retained.
I would have told Dave to go fuck himself.