It'ss quite bad for my company. We have to pay per repo and we like to create quite a lot of small libs and microservices. I'd like to have a option of per user payment.
Very similar here. My startup is 3 years old with ~10-15 developers, but we make many small repos -- about 150 in that amount of time.
Even though it's not tons of code, GitHub's pricing breaks down horribly in this case. I think that that in the long run many startups will move to embrace GitLab in the early days for price if nothing else.