Don't quite grasp it, I am not into the field much, but I try my best.
A little chip that can read analogic OR digital IO and securely send over via radio seems to me like a very standard, reusable and useful piece of hardware.
It is something that you can sell to pretty much every industry, so you have a lot of scale to leverage.
I do understand that, if your application need to read temperature and send it over you will design the whole chip together, but when your application need to read also humidity and send it over I believe that you can reuse the design of the old chip; so, over the years, a standard way to read from IO and send over secure radio connection should emerge.
There are standards for each part of that process, both reading the ADC and transmitting data over a low-power WAN.
The problem is that on its own, that isn't a saleable product, everyone who has a need for that would be able to make it cheaper if integrated into their product as-a-whole.
Integration is everything.
A little chip that can read analogic OR digital IO and securely send over via radio seems to me like a very standard, reusable and useful piece of hardware.
It is something that you can sell to pretty much every industry, so you have a lot of scale to leverage.
I do understand that, if your application need to read temperature and send it over you will design the whole chip together, but when your application need to read also humidity and send it over I believe that you can reuse the design of the old chip; so, over the years, a standard way to read from IO and send over secure radio connection should emerge.