> On the flip side, Europe is not a very different market; the buyers are a bit more smug and you can't sell guns, but that's about it - so why aren't we seeing more of the "new" prepper culture cropping up on the other side of the pond?
It is, slowly. We have a lot of gun enthusiasts, even though they're not gun owners. They visit the shooting range regularly instead. ASG is a popular sport too, and that's pretty much as much firearms combat training as you can get without actual firearms. In my country (Poland), there was a visible uptick of survivalist narratives when the war in Ukraine started (after all, we're next-door neighbors). And while HAM radio is not very popular (though my friends are doing some serious work in changing that), a lot of drivers have CB radios (installed primarily to facilitate breaking traffic laws).
It is, slowly. We have a lot of gun enthusiasts, even though they're not gun owners. They visit the shooting range regularly instead. ASG is a popular sport too, and that's pretty much as much firearms combat training as you can get without actual firearms. In my country (Poland), there was a visible uptick of survivalist narratives when the war in Ukraine started (after all, we're next-door neighbors). And while HAM radio is not very popular (though my friends are doing some serious work in changing that), a lot of drivers have CB radios (installed primarily to facilitate breaking traffic laws).