It's applications are virtually limitless. Everything from manufactoring to gaming to content consumption can change with a good augmented reality device.
Didn't people say the same about Google Glass before it came out? I know, I know - this is very far from Google Glass. But all we have is a really broad concept and some flashy demo videos.
"It's going to change content consumption in a limitless way" doesn't really mean anything. Based on past predictions, the way we consume content is supposed to have been revolutionized about 100 times by now.
