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Several of the commenters here are missing the point.

Cards Against Humanity has had an anti-black friday "gimmick" for at least one or two years now, and this is keeping with that tradition.

One of their black friday sales was to raise the price of the game. Next year, they'll have a different gimmick.



You've explained it completely, yet I still don't see the point from the customer's perspective. "Haha I just gave a company $5 for nothing!".. What?


It's possible many people were previous supporters of Cards Against Humanity, and those who gave $5 assumed that the money would be likely be used for something, other than shore up their coffers.


I find pleasure in mocking consumerism.





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