It is extremely similar to John Oliver's Last Week Tonight spoof religion "Our Lady of Perpetual Exemption" for which they asked for cash donations for essentially nothing in return (and then donated the proceeds to charity).
Which kinda-sorta follows on from Colbert Super PAC which asked for donations to a Super PAC which did essentially nothing and then they too donated it.
CAH are in their right to do "whatever" with the money, but it wouldn't shock me if they donated it.
This might be throwing people off. My guess is they are going to make some charitable donation.