Awesome! Omg there's also a particle accelerator. It seems like Lego is encompassing the trend of crowdsourcing with ideas.lego.com, but I'm disappointed it's not a decentralized model where the everyone could sell their own construction and get a margin from it.
Lego can't even allow an open world MMO with the risk of players building penises. They would never risk someone selling penis kits through their website.