1)Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations and videos to make their stories more interactive and stand out.
2)Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in say Chile.
3)Advertising: Ads help fund free services and content on the web.
It looks like google is encouraging publishers to join its initiative in the same way how it herded everyone to get "responsive".
Initially I was turned off by this, but maybe it makes sense. They need to save advertising for their business and ads cost users a lot of money on mobile bandwith so hopefully that will change. Slow load times and much less content control than on a computer have made mobile painful. If they don't fix it, content blockers will just stop them, and if a site tries to override it, people will stop going to it.
1)Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations and videos to make their stories more interactive and stand out.
2)Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in say Chile.
3)Advertising: Ads help fund free services and content on the web.
It looks like google is encouraging publishers to join its initiative in the same way how it herded everyone to get "responsive".