Good move by Atlassian to expand beyond just software development. Another key area they are lacking are mobile products.

JIRA Board for iOS addresses some of those needs: https://itunes.apple.com/us/app/jira-board-kanban-scrum-agil...

Looks like JIRA & JIRA Agile have merged into JIRA Software.

Yes, in a way: JIRA Software includes JIRA Agile's functionality and some other goodies. It runs on top of JIRA Core, which is now available as a standalone offering for non-software teams in an organization that don't want the extra complexity that Software features introduce.

source: I'm a developer at Atlassian

Besides customer segmenting, how does JIRA Core compare to the old JIRA vanilla offering? Is it missing any features?