I think a lot of the recent pushback against adverts is driven by video and specifically autoplaying video ads.
As an advertiser I might well be tempted to stop displaying video ads if I was convinced that a big proportion of users were blocking video but not text ads.
Sadly most blockers are all or nothing. Most users are not going to go to the trouble of whitelisting individual sites so a better middle ground would be global AD blocker settings:
Off - Block nothing
Low - Block popups
Medium - Block popups and video
High - Block everything
If that was a common model it would encourage some reasonable behaviour on both sides.
As an advertiser I might well be tempted to stop displaying video ads if I was convinced that a big proportion of users were blocking video but not text ads.
Sadly most blockers are all or nothing. Most users are not going to go to the trouble of whitelisting individual sites so a better middle ground would be global AD blocker settings:
Off - Block nothing Low - Block popups Medium - Block popups and video High - Block everything
If that was a common model it would encourage some reasonable behaviour on both sides.