Where are hardware encoders and acquisition devices besides Red? Even Android phone are not recording to VP9. Truthfully I do not see the entertainment/broadcast industry moving to VP9. Most places are archiving in a high bitrate intraframe codec and using H.264 as a proxy. Satellite is moving towards HEVC to save bandwidth. I don't see production houses flipping the content again to VP9. The only way to get traction is to get more hardware vendors on board to acquire content natively in VP9. Once there is content more hardware decoding and software editing platform support will follow. Hopefully they will have some big announcements next week at NAB.

Mozilla didn't have a choice. VP9/WebM is not happening. The primary reason is almost all inter frame content is acquired or transmitted as H.264. Mobile phones, prosumer cameras, network based encoding appliances, PVR's, cable/satellite tv. No one wants to re-encode. Plus there is a lot of baked in hardware support for H.264 encoding/decoding.

Exactly. Does anyone know if there are any cheap solutions to capture in vp9 on devices such as cell phones?

I'm guessing this is Cisco's motive as well -- they want to sell video conferencing and ip video/voice-chat stuff -- and that'll have to work with cellphones and tablets. As long as almost all devices (including PCs via video hardware) have hw support for h.264 -- and no support for anything else -- we'll be stuck on h.264 for "cross platform" video.

Maybe the higher ups want the manager to fail. They've given the manager one team already which failed and now they've given him another team. The poor dev is just stuck in the middle of a power play.

According to my friend who is a junior high school teacher the kids nowadays are using Instagram and Kik to communicate with each other. They all "maintain" FB profiles for their parents to see but the real action is happening on those two social media platforms.