I grew up on kikkoman, view it as the soy sauce equivalent of Heinz ketchup or Best Foods/Hellmans mayonnaise and still cook with it all the time. But after tasting a wide variety of soy sauce I would describe kikkoman's profile as salty, metallic and stout-beer like. The fancier soy sauces seem less salty (despite similar amounts of sodium) and can have varying notes of oyster sauce, seafood, sweetness, coffee, molasses and MSG.
Not sure about using Heinz ketchup as an example.
To me there are cheap ketchups that taste worse, and fancy yuppie ketchups that taste different for 2-5x the price, but nothing really tastes genuinely better.
Ketchup is like a staple unobjectionable thing to stock in the fridge for kids/guests/comfort. Stocking a weird one kind of defeats the purpose.
I'd rather try various steak / bbq / teriyaki / whatever sauces that set out to be categorically different.
“The thing about Coke and Pepsi is that they are absolutely gorgeous,” Judy Heylmun, a vice-president of Sensory Spectrum, Inc., in Chatham, New Jersey, says. “They have beautiful notes—all flavors are in balance. It’s very hard to do that well. Usually, when you taste a store cola it’s”— and here she made a series of pik! pik! pik! sounds—“all the notes are kind of spiky, and usually the citrus is the first thing to spike out. And then the cinnamon. Citrus and brown spice notes are top notes and very volatile, as opposed to vanilla, which is very dark and deep. A really cheap store brand will have a big, fat cinnamon note sitting on top of everything.”
Yes for me theres a whole variety of low-brow staple packaged processed foods I think we've all sort of imprinted upon a certain flavor profile growing up.
I'd rather explore entirely other flavors/categories than spend 4x on some fancy knockoff to signal I'm low brow high end. Extremely diminishing returns, and mostly just tastes different.
I don't need a $4 replacement for a Coke or a $5 Mac-n-cheese or a $10 bottle of ketchup.
Honestly we should all be buying less of these processed foods, not going further upmarket with them.
Citi Field used to serve French’s. Which is odd because they were doing Mike’s mustard… money talks I suppose.
My son who was little was like “dad, there’s something wrong with my hot dog.” I tried it, and yes, something was terribly wrong. That stuff tastes like they put tomato flavor in strawberry jam.
I started buying Kikkoman's "whole bean" soy sauce (I don't remember what it's called in Japanese: maroyaka?), because I found a local Asian mart carried it, and it was reasonably priced. Seems you can find it on Amazon these days, even:
Haven't compared it side-by-side with the normal stuff, but anecdotally it tasted a little more mellow to my palette, and I will probably continue using it moving forward when my 1L bottle runs out.
Pearl River Bridge makes pretty good Chinese style soy sauces and seems readily available, at least in the PNW. I use the light and dark sauces a lot in cooking.
