If you are converting 2% of customers to the one thing which makes your company not worthless (according to it's largest owner and controller), then that might actually be bad.
Tesla won't win a price dumping competition on the mechanical engineering and manufacturing quality for their cars.
A few years ago they were far ahead, simply because they were the only ones.
Right now most major car corporations have something competing with them. To be honest if I was buying an electric car tomorrow, for the price of a Tesla, I wouldn't be buying a Tesla.
Yes, so what would you buy that is better in a similar price range.
It’s a serious question. I own a few years old Tesla but I wouldn’t buy another one until Musk is out, but everything else seems worse or a lot more expensive.
I think it completely depends on where you live and what you want. Here in Germany the Teslas are quite expensive when compared with e.g. VWs and are about on par with BMWs I can't imagine any circumstances where I would buy a Tesla.
I think what you should do is try to figure out what kind of car you want and what you want to do with it. The likelihood that you won't find anything that fits seems quite small, since most of the world's largest automakers are trying to make cars exactly for people like you.
Teslas are still quite cheap - VW's also historically have had problems with infotainment. The ones which are good (ID.7, BMW i4) are also more expensive - although arguably they are much better cars than Tesla in most areas.
But, if I would look for an electric car in Tesla segment I would look into Hyundai Ionic 5/6 or Kia EV6 - they are in general great cars, which have proper service networks and will be around for years, what sets them apart from a chinese tesla-killer du jour.
I live in Norway, where an VW ID3 is the price of a Model 3 and an ID4 the price of a Model Y. I drove an ID4 for about a week and it's a worse car in almost every ways, except the turning radius and the sound of the closing doors in my humble opinion.
BMW is completely in another price range once you put back the equipment that comes standard from the cheapest Tesla.
I mentioned the brands as price comparison. My point is that there are actually many, many other brands you can pick from, depending on what kind of car you want.
Yes the market is quite developed now. But none of those other brands seem to sell better alternatives of the best selling Teslas. They have some advantages there and there, but when you drive the car and compared everything I'm still waiting for some good alternative.
The people I know who didn't buy a Tesla but something similar, before the CEO turned out to be a nazi sympathiser, they mostly bought other brands due to their brand loyalty or aversion to change.
Well, then you would be happy to know that the title misrepresents it. It was 2% of a sample of 3500 people who got the trial. Not 2% of all customers.
Given how big the population in their dataset is, it's quite representative. Moreover, with such a low turnover percentage, it wouldn't get much bigger.
Right...as far as I can tell, the free trial cost Tesla basically zero. They might have converted 50,000 people if the 2% rate is about right, which if they paid the $8k each that's $400M. And then all the training data you got from all the drivers that got it for free.
That being said, these are existing customers and I think the pricing for FSD is just bad.
I suspect they will eventually lower it.